Does anyone have any further info about MOXXOR being referred to the Federal Trade Commission by the Council of Better Business Bureaus?
According to the notice posted by the BBB, MOXXOR came to the attention of the Electronic Retailing Self-Regulation Program ( ESRP ) after an anonymous tip about their direct response advertising.
The entire basis for the inquiry is below. Please post any followup info. I'm totally surprised by this development, and would like to know if the company has posted any kind of response.
Case #226 (10/07/09) MOXXOR LLC Moxxor Dietary Supplement BASIS OF INQUIRY Direct response advertising by Moxxor, LLC for the Moxxor dietary supplement came to the attention of the Electronic Retailing Self-Regulation Program (“ERSP”) pursuant to an anonymous complaint. After a review of online advertising for the Moxxor dietary supplement, ERSP determined that the following group of core claims (i.e., below also are representative statements in each category of claims) were being communicated: Comparative Performance Claims
Case #226 (10/07/09)
MOXXOR LLC
Moxxor Dietary Supplement
BASIS OF INQUIRY
Direct response advertising by Moxxor, LLC for the Moxxor dietary supplement
came to the attention of the Electronic Retailing Self-Regulation Program
(“ERSP”) pursuant to an anonymous complaint. After a review of online
advertising for the Moxxor dietary supplement, ERSP determined that the
following group of core claims (i.e., below also are representative statements in
each category of claims) were being communicated:
Comparative Performance Claims
“MOXXOR is the earth's preeminent source of Omega-3, which has known anti-inflammatory properties and is up to 480 times more effective than other Omega-3 oils on the market.”
known anti-inflammatory properties and is up to 480 times more effective
than other Omega-3 oils on the market.”
“MOXXOR derives its powerful antioxidant properties from grape seed extract, which have known antioxidant levels that are up to 3 times more effective than acai and mangosteen, and up to 50 times more effective than goji, as measured on the ORAC scale”
seed extract, which have known antioxidant levels that are up to 3 times
more effective than acai and mangosteen, and up to 50 times more effective
than goji, as measured on the ORAC scale”
“As shown in the table below, the Moxxor omega-3 fatty acids found in greenlip mussels are substantially more effective than found in other omega-3 oils on the market like fish oil and flaxseed oil.” [accompanied by chart detailing MOXXOR’s anti-inflammatory value]
greenlip mussels are substantially more effective than found in other
omega-3 oils on the market like fish oil and flaxseed oil.” [accompanied by
chart detailing MOXXOR’s anti-inflammatory value]
“MOXXOR OMEGA-3 HAS AN ANTI-INFLAMMATORY VALUE THAT IS: 158 times more effective than Fish Oil; 247 times more effective than Salmon Oil; 316 times more effective than Evening Primrose Oil; 395 times more effective than Flax Oil”
THAT IS: 158 times more effective than Fish Oil; 247 times more effective
than Salmon Oil; 316 times more effective than Evening Primrose Oil;
395 times more effective than Flax Oil”
The acai berry has received considerable attention as a naturally potent antioxidant in recent years, yet as you will see below, it rates significantly lower on the ORAC scale than the Moxxor antioxidant extracted from the grape seed husk. [accompanied by chart detailing ORAC values]
antioxidant in recent years, yet as you will see below, it rates significantly
lower on the ORAC scale than the Moxxor antioxidant extracted from the
grape seed husk. [accompanied by chart detailing ORAC values]
“MOXXOR GRAPE SEED EXTRACT HAS AN ORAC VALUE THAT IS: 3 times more effective than Acai Berry; 4 times more effective than Mangosteen; 47 times more effective than Goji Berry; 114 times more effective than Pomegranate” General Performance Claim
THAT IS: 3 times more effective than Acai Berry; 4 times more effective
than Mangosteen; 47 times more effective than Goji Berry; 114 times more
effective than Pomegranate”
General Performance Claim
“The MOXXOR Compensation Plan pays 2 ways: 1. Fast Money through the ‘Binary System’ of up to $20,000 per week; 2. Forever Money through the “Enroller system” to provide long-term residual income” Superiority Claims
the ‘Binary System’ of up to $20,000 per week; 2. Forever Money through
the “Enroller system” to provide long-term residual income”
Superiority Claims
“…the most powerful all-naturalomega-3 and antioxidant on the planet exclusively from the pure pristine environment of New Zealand”
exclusively from the pure pristine environment of New Zealand”
“These New Zealand greenlip mussels have the highest concentration of omega-3 essential oils on the planet.”
omega-3 essential oils on the planet.”
“In an effort to create an exceptional wellness product, Moxxor has included the world’s most powerful antioxidant, extracted from the sauvignon blanc grape seed husk.”
included the world’s most powerful antioxidant, extracted from the
sauvignon blanc grape seed husk.”
“Moxxor’s proprietary extraction process allows for a higher concentration of docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) as compared to natural fish oils. Concentrations of DHA and EPA will reach levels of 60% and 70% respectively compared to about 10% and 5% in natural fish oil. Studies have shown that the oils found in Moxxor are of such a high concentration and natural balance that it would take 247 capsules of salmon oil, for example, to equal just 1 capsule of Moxxor”
concentration of docosahexaenoic acid (DHA) and eicosapentaenoic acid
(EPA) as compared to natural fish oils. Concentrations of DHA and EPA
will reach levels of 60% and 70% respectively compared to about 10% and
5% in natural fish oil. Studies have shown that the oils found in Moxxor
are of such a high concentration and natural balance that it would
take 247 capsules of salmon oil, for example, to equal just 1 capsule of
Moxxor”
“The visionaries and co-founders of MOXXOR, Noel and John Turner, have taken the most effective all-natural anti-inflammatory and blended it with the world’s most potent antioxidant to create MOXXOR” Doctor Endorsement Claim
have taken the most effective all-natural anti-inflammatory and blended it
with the world’s most potent antioxidant to create MOXXOR”
Doctor Endorsement Claim
“MOXXOR has a measureable impact on brain growth, reducing inflammation, and putting the brain in the most opportunistic situation to heal itself”
inflammation, and putting the brain in the most opportunistic situation to
heal itself”
[Tim Healey] Consumer Testimonial Claims
Consumer Testimonial Claims
“MOXXOR has decreased the symptoms of my swollen joints more quickly and more completely than any medication." [Letty M]
quickly and more completely than any medication." [Letty M]
“After about two weeks of taking MOXXOR the inflammation in my left ankle had completely gone away” [Libby F] Additionally
ankle had completely gone away” [Libby F]
Additionally
ERSP was concerned by the lack of disclosure information accompanying the testimonials found in the “
accompanying the testimonials found in the “
” section prominently featured on the front page of the moxxor.com website as well as in the testimonials found within both websites. ERSP attempted to contact the marketer several times using the mailing address provided by the challenger and listed in the public domain registration for the website at issue in the inquiry. However, after receiving no substantial written response after a fifteen (15) calendar day period, the marketer was afforded an additional ten (10) day extension which again did not yield a substantive response from the marketer. Upon failure to respond to ERSP’s follow up correspondence, this self-regulatory forum ERSP had no alternative but to deem the Moxxor LLC’s failure to submit a substantial written response as an indication that it would not participate in the ERSP forum.
featured on the front page of the moxxor.com website as well as in the
testimonials found within both websites.
ERSP attempted to contact the marketer several times using the mailing address
provided by the challenger and listed in the public domain registration for the
website at issue in the inquiry. However, after receiving no substantial written
response after a fifteen (15) calendar day period, the marketer was afforded an
additional ten (10) day extension which again did not yield a substantive
response from the marketer. Upon failure to respond to ERSP’s follow up
correspondence, this self-regulatory forum ERSP had no alternative but to deem
the Moxxor LLC’s failure to submit a substantial written response as an
indication that it would not participate in the ERSP forum.
NON-RESPONSIVE DETERMINATION
An advertiser must be prepared to substantiate any claim that it makes before
public dissemination of the advertisement. ERSP initially attempted to contact
the marketer on August 12, 2009 requesting substantiation for the above stated
claims. However, the marketer failed to provide any substantiating information
in response to ERSP’s inquiry within 15 calendar days as mandated by the ERSP
Procedures.
In an attempt to insure the marketer be afforded every chance to respond to the
inquiry, ERSP followed up by sending copies of the opening letter of inquiry via
email and fax to the publicly available email address and fax numbers. However,
the marketer again failed to provide a substantial written response to ERSP.
On September 17, 2009, a second official attempt was made by ERSP to contact
the marketer by resending all of the original materials. Because the marketer has
similarly failed to provide a substantial written response within ten (10) days
from the mailing, ERSP referred this inquiry to the Federal Trade Commission
pursuant to section 2.6(B) of the
,.
Noel Turner posted a letter that may address this:
We confirm that MOXXOR is a PROPRIETARY BLEND 150mg soft gel-cap filled with 100% pure omega -3's and antioxidants, the exact amount is proprietary information that we cannot disclose. We use NO fillers, NO preservatives, NO carries and MOXXOR is FREE of ALL toxins.
Firstly, MOXXOR greenlip mussel oil contains a large range of different fatty acid groups (lipid groups) one of which is the omega-3 family. Within the omega-3 DHA family there are approximately 8 well represented omega-3 structures in both the triglyceride and phospholipids' forms. Two of these structures are better known than others, namely EPA and DHA.
EPA and are not a measure of how effective a product is. These are just two common figures given by unethical companies in order to convince consumers that their product is the one to buy and use. This is a very simplistic approach that has no scientific merit or basis.
The clical study on our MOXXOR website comparing common sources of omega-3 shows clearly that the effectiveness of a product has nothing to do with the very simplistic approach of how much EPA and DHA is actually in a product, but rather the synergistic results that both these compounds (EPA andDHA) help to provide combined with a large number of other forms of omega-3s found in the greenlip mussel in the correct ratios and structures. What this means in very specific terms is even though the EPA and DHA aren't reading as high as one would naturally assume, the wellness benefit experiencedand the superior effectiveness is due to the unique combination and structures of omega-3s found in the greenlip mussel. This unique ratio and collection of omega-3 structures are not found in salmon, krill, cod, or anywhere else in nature. Greenlip mussel oil is significantly more effective than anyother natural form of omega-3 on the planet.
Results always speak louder than words or figures and if anyone takes the time to research the benefits of using greenlip mussel extract as a source of omega-3s they will be quickly convinced that this is the right approach in comparison to other natural sources of omega-3s.
The reason that MOXXOR provides a superior wellness experience to other products containing greenlip mussel extract is due to a number of steps in the treatment of the raw material and the unique proprietary processes used in MOXXOR's production. The result of these combined proprietary steps isan extract that contains a lot more "polar" omega-3s, in particular in the phospholipids' form than any other greenlip mussel extract. These "polar" forms of omega-3s which include the well known DHA and EPA (which can be either "polar" and "non-polar") have been shown through clinical trials which arepublished on our website to be more readily available (bio-available) to form the necessary bonds with cells within the human body to provide therapeutic efficacy. MOXXOR greenlip mussel oil has significantly more "polar" omega-3s than other fish oil and greenlip mussel extracts.
This can be seen to be the case in a very simplistic manner with sources of fish oil such as cod and salmon that have undergone a refining process called esterfication that increases the amount of EPA and DHA -synthetically in order to advertise a higher than natural EPA and DHA figure in order toconvince the ill-informed consumer that a particular product is superior. The clinical trials have proven that there is less benefit from this product received than from fish oils in there natural state, in fact some countries have banned this process for human consumption on the basis of the poor uptake into thebody and the confusion it creates in the market-place.
MOXXOR on the other hand is completely natural with no synthetic adulteration of its natural ingredients and contains two forms of omega-3 oil (greenlip mussel oil and deep-sea marine oil) extracted from two clean natural sources that are sustainable, renewable, and well-managed resources.The greenlip mussel oil extract has clinical trials that prove beyond doubt its efficacy in the most bioavailable form possible.
MOXXOR does not sell its product in a subversive manner using meaningless figures in order to trick consumers or take a simplistic approach treating its customers as stupid in providing only half the information. Actions always speak louder than words and the MOXXOR website provides a huge amount of well written and scientifically based material to provide a well informed purchasing decision.
Thank you,Noel TurnerCo-Founder, Chairman, CEO, PresidentMOXXOR, LLC
The BBB is not a government agency. They can say or do whatever they want, they have no teeth unless they threaten you with referral to the FTC - and even then, their referral has no more weight than if you or I decided to refer a company. I don't think anything here rises to the level that would get the FTC involved.
The same with the ERSP. It's a voluntary organization. Moxxor does not have to reply. It's the same as if all my neighbors got together and formed a Lawn Inspection Organization and started sending me letters saying my lawn doesn't comply with their guidelines. Who cares.
I'm seeing lots of stuff targeting Moxxor and the product and fillers and blah blah blah. It's a solid product. People can either use it, or not.
Move along people, there's nothing to see here.
The BBB is just a company. A business. They respond to complaints and ask companies to become BBB certified. People can call in any kind of complaint they want.
We had one once at a former company, where a customer claimed they couldn't reach anyone in customer service about some lame problem. The reality was, they were repeatedly dialing the wrong number. Even when we contacted the person, took care of the issue ( lost password ), and they reported back to the BBB that it really shouldn't have been a complaint to begin with, the BBB left it as a "Complaint: Resolved". As if they had performed some great public service by helping an idiot locate a correct phone number. They didn't even do that, they just forwarded us the complaint and we contacted the person directly.
Hey MoxFox
Do you feel like a friendly wager. I will bet that if we get an independent lipid expert, preferably a professor, and we make a case about fillers. I would win and will donate the money to a worthy charity
It is a not solid product, it has been adulterated with the likes of Olive Oil and I am as sure about that as the fact that the Sun will still be around tomorrow. Quite happy to have a formal debate but unfortunately everyone is ducking for cover. Perhaps Jeremy Harris would like to explain the 52% Oleic acid in the mussel oil component and the pathetic levels of Omega 3's, after all he has been studying GLMO for thirty years.... hmmmmmm.
Joe Cave
joecave: Do you feel like a friendly wager. I will bet that if we get an independent lipid expert, preferably a professor, and we make a case about fillers. I would win and will donate the money to a worthy charity It is a not solid product, it has been adulterated with the likes of Olive Oil and I am as sure about that as the fact that the Sun will still be around tomorrow. Quite happy to have a formal debate but unfortunately everyone is ducking for cover. Perhaps Jeremy Harris would like to explain the 52% Oleic acid in the mussel oil component and the pathetic levels of Omega 3's, after all he has been studying GLMO for thirty years.... hmmmmmm.
Joe,
No need to make a wager. You win this argument.
As soon as I started doing more research, and saw info about the "kiwi mussels" New Zealand scandal that has been stuck on one of the Co-CEOs and the lack of response by Moxxor to the claims being made on many other sites about the fillers - I started to wonder, "why the silence?".
It doesn't make any sense, and with all the details being posted that support the fillers argument, and none that support the Moxxor argument, what else can I believe?
At this point, all I can believe is Olive Oil fillers and overblown product claims by Moxxor.
I love this website and I love reading through the Forums, but I have to say...for someone looking for a home based business opportunity, it can be scarey. There are so many choices and some with really bad press attached, how is your average Joe supposed to feel confident about investing time and money. I know...research, research, research...but lord sometimes that can make you want to hide your head under the covers.
Any advice for treading the waters of this multi faceted industry?
