A review of Thirty-One
Thirty One Review:
Thirty-One is a company that focuses on the gift package market and provides an extensive catalogue of products designed to appeal to a female customer base. Items produced by Thirty-One include baskets full of clothing, soaps and cosmetic products in addition to bags for girls of all ages. Thirty-One products are featured in the company's catalogues which are distributed at Thirty-One gift parties as well as at the Thirty-One company web site. In addition to its product base, Thirty-One allows consumers to have personalized embroidery, engraving and lettering done on various products.
The company was founded in 2003 by its current President, Cindy Monroe; whom felt that there was a market for other women like her that didn't have the time to visit gift shops and boutiques. The company states that its mission is to celebrate, encourage and reward women through offering quality products and an outstanding opportunity to become successful business owners. "We have seen this mission played out across the years in the individual lives of so many women who now have their own 'Thirty-One' Story." -Cindy Monroe
Over the years Thirty-One has grown to over 15,000 Consultants since it began 9 years ago, and maintains production facilities in two states. The company is run by its Sales Representatives whom hold house parties, give demonstrations and show products off at gatherings where they can sell a variety of gifts as well as offer business opportunities. Hosting these events has the potential to rake in over two hundred dollars per session, in addition to bonuses based on the number of individuals that attend each party. Although that figure is somewhat typical of any part-based MLM product, there is and will always be a market for female oriented basket gifts.
One troubling issue brought up by critics is why you can't simply order something from Thirty-One directly, or acquire information about becoming a seller without having to meet with a sales consultant. Apparently this issue popped up consistently enough to garner an answer on the company's web site that stated: "As one of America’s fastest growing Direct Selling companies, we are committed to providing you with the best possible face to face buying experience. This simply cannot be accomplished through a faceless Internet machine. And, because our mission is to celebrate, encourage, and reward women, not sell products, we feel it is so important for you to have more than just a buying experience."
Nowhere on the web site does it explain how to get started, what is offered by the compensation plan or how the process of being a sales rep works. There is however a bit more information available in the company's product catalogue.
The company seems to have a good presentation overall, with quality products, quality catalogues and professional sales representatives, but there do seem to be a growing body of people fed up with what often appears to be a inner circle of people within a company that force inquiring entrepreneurs to join before getting any useful information. This secretive way of going about recruiting leaves a bad taste in the mouths of anyone who has ever been lured into a presentation and then harassed long afterwards for refusing to join, as some people have even lost friends over the process.