According to the World Federation of Direct Selling Associations, Colombia is the 15th largest direct-selling market in the world, with sales of $1.26 billion(2009), an estimated 900,000 salespeople and an increasing trend associated with natural and alternative methods for nutrition, including liquid dietary supplements.
Colombia is the gateway to South America, boasting the largest Spanish-speaking direct-selling market in South America. The country enjoys a booming economy, offering strong potential for business growth.
"I look forward to the opportunities Colombia offers to expand the Vemma global brand, and the potential to help people live a better quality of life, both physically and financially," says Vemma Founder and CEO BK Boreyko.
