The event is sponsored by the Direct Selling Education Foundation (DSEF), whose community service programs continue the direct selling industry's rich tradition of giving back to the communities in which they do business. "Y We Care, a partnership between the YWCA of Greater Miami-Dade and the Direct Selling Education Foundation, is an event that demonstrates the deep commitment to corporate responsibility shared by the entire direct selling industry," said Charlie Orr, DSEF's Executive Director, "Leaders from our industry will work with the kids on a variety of creative projects. We'll be painting, gardening, building bookshelves and helping the kids to document the day through photography and interviews."
"To anticipate nearly a hundred guests exchanging ideas with our teens and tweens is exciting," said Eileen Maloney-Simon, CEO, YWCA of Greater Miami-Dade. "The leadership example and fellowship being shown to inner-city youth is outstanding and we are thankful to the Direct Selling Education Foundation for taking the time out of their conference schedule to do this community project."