Originally submitted in May of 2011, the "Movie and TV edition" of the company's "Millionaire Brain" app had to be re-released and updated for Apple Software compliance; at that time the company determined a content update would also be beneficial for its new submission. The update has proven successful on all fronts and Zippi has achieved active status of their now, sixth mobile app, currently available for download in the Apple iTunes store. The company cites the popularity of its original release as the main driver in completing the release of a new, and category specific version of its "Millionaire Brain" trivia app, specifically designed for Movie and TV buffs, the original release achieved the company a number one rank in the iTunes store, for Apple's iPad, as well as a number seven rank for the iPhone.
Robert A. Rositano Jr., CEO of Zippi Networks, Inc., stated, "Millionaire Brain is methodically becoming its own brand in the iTunes store, and with new category specific versions of the app planned for the future, 'Millionaire Brain' has a very real opportunity of becoming a long standing name brand in the trivia app category.
"As we have now achieved our sixth app release for the iTunes marketplace, the company has begun to hone in on the gaming app sector as the future marketplace for new Zippi apps. Expansion into the Android Marketplace will also be a key ingredient as we begin to unveil the company's development of our new 'Gaming' app, which we are all very excited about, and could very well be one of the biggest games yet for mobile Game enthusiasts," said Rositano Jr.