"We wanted to make it easier for Reliv Distributors to add new customers. The popularity of energy drinks and the high marketability of 24K made it an ideal product for a program like VIP," said Ryan Montgomery, executive vice president of worldwide sales.
Distributors invite customers to join the program and receive an immediate 10% discount on 24K. VIPs can then double that discount to 20% when they refer three new VIP customers into the program.
Reliv has developed online tools to speed up the 24K ordering process. These include email and social media tools as well as personalized VIP Codes and a dedicated site for VIP orders.
"We see the 24K VIP Program as a new, more familiar entry point for anyone who happens to hear about Reliv or 24K," Montgomery said. "And once people get to know us, our high retention rates point to our ability to build lasting relationships."
