"XANGO, in my opinion, is the company that will lead direct selling in a very positive direction for the next 20 to 30 years," said Keeper Catran-Whitney, founder and CEO of DirectSellingLive.com. "From a technology standpoint, no one does it better than the XANGO team out of Utah."
The Power 50 listings have recognized XANGO's innovation in serving distributors, including building a celebrated global brand and utilizing technology such as online, on-demand viewing to take events to a worldwide audience.
The Power 50 rankings are "another important accomplishment for XANGO and a direct credit to our nearly two million distributors worldwide," wrote XANGO Chairman Emeritus Gary Hollister in a blog post after the Power 50 announcement. "In founding XANGO, we brought a vision of a powerful brand and global community that would evolve the business of direct selling. And that vision is realized everyday by the leaders who bring XANGO to life in the field. I'm so proud of Aaron and every one of my partners for again representing XANGO's influence in evolving the industry we love so much."
Garrity, who ranked number two on the Power 50 last year, was recognized by the Harvard Business Review as one of the top innovative entrepreneurs in a six-year study on innovators and what sets them apart from other business leaders.
At XANGO's annual convention last September, Garrity unveiled five "Bold Strides" initiatives the company would engage at a global level, including cultivating the next generation of direct sellers, advancing XANGO's social purpose in areas like sustainability and empowering women in every market the company serves.
