"Thailand is one of the top direct selling markets in the world," said Dave Wentz, USANA's chief executive officer. "They understand direct selling and nutritional supplements and many of our associates have strong ties to Southeast Asia, which is why we chose to enter this market. Strengthening our presence in the Asia-Pacific region is one part of our long-term expansion strategy."
USANA's Thailand office is located in Chamchuri Square, centrally located in a commercial hub in Bangkok. Over the next few months, as excitement builds around USANA's grand opening in Thailand, both Dave Wentz and USANA's president of Asia Pacific, Deborah Woo, will be in Bangkok to celebrate and support the launch of this new market.
"I find keeping the enthusiasm and momentum rolling is fundamentally important when expanding our business into new territory," said Woo. "The topic of health is becoming an increasingly popular theme in this region, which is why entering Thailand was such a significant move for us."
