LifeVantage Announces Market Expansion at Record Breaking Convention
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Thousands Flock to Annual Event in Anaheim, California for Announcements of Global and Product Expansion
SALT LAKE CITY, May 2, 2012 -- On the heels of recent inclusion in the Direct Selling News Global 100, a ranking of the top 100 companies in the direct sales industry worldwide, LifeVantage Corporation welcomed record numbers of Independent Distributors to Anaheim, Calif. for its annual Global Convention 2012, April 26-28.
Attendance at the annual event doubled over last year, while participation from outside the U.S. was up 500%, surpassing every previous LifeVantage event. Independent Distributors heard the breaking announcement of the Company's official expansion into Australia, with a soft launch into that market expected in May 2012. Independent Distributors also learned that the Company has initiated research to examine the effectiveness of reducing oxidative stress through Nrf2 activation in pets. Finally, LifeVantage and Protandim spokesperson, Donny Osmond, closed the convention with a motivating and inspiring concert.
"It's a very exciting time for LifeVantage -- we're accomplishing the strategic objectives we have set -- and we're being recognized by many, including the Direct Selling News Global 100, for our unprecedented growth and other successes," said Douglas C. Robinson, President and Chief Executive Officer. "We're confident in our efforts and our belief that we are leading the fight against oxidative stress, primarily through Nrf2 activation, resulting in a better quality of life for all."
Added Kirby Zenger, Chief Network Officer, "It's always a pleasure to gather as a Company with the finest leaders in our industry and to personally experience the record number of Independent Distributors joining us for our events as well as the heightened interest in our products everywhere."