"USANA regularly goes above and beyond to distinguish itself as an ethical company," said Dan Whitney, USANA executive director of international development and compliance. "As a publicly traded company, our goal is to always be transparent in how we conduct our business. It's important to us that we demonstrate our commitment to the highest level of ethics--from our financial reporting to our scientific research to how we treat our employees."
The DSA Code of Ethics ensures that member companies will not make any statements or promises that may mislead either consumers or prospective sales people. They recognize that pyramid schemes are illegal and companies operating such pyramids are not permitted to be members of the DSA.
"It's a privilege to be a member of the DSA code of ethics, and we take it seriously," said Dan Macuga, USANA chief communications officer. "The direct selling business model is sometimes misunderstood. Through our participation in the DSA, we can help educate the public about direct selling, while holding ourselves and other multi-level marketing companies accountable to a high operating standard."
USANA has also just become a member of the Direct Selling Women's Alliance (DSWA). The DSWA recognizes that more than 87% of direct sellers worldwide are women, and feel that it's important to focus on that particular group. Nicki Keohohou, co-founder and partner in charge of marketing for the DSWA, recently spoke at USANA's first ever Successful Women Empowering Entrepreneurs Together (SWEET) two-day training and empowerment retreat to support female entrepreneurs.
