A sharpened marketing focus that consolidates the company's product lines under the Restoration 90 brand has contributed to the strong performance, according to ForeverGreen CEO Ron Williams. Sales have increased 44% over 2010 levels for the same period.
"We've really made an effort to tighten up everything from our marketing focus to our financial modeling, and we're seeing the positive impact in our sales," Williams said. "This is just the beginning of what we expect will be a consistent trend of rapidly growing sales."
In terms of its outlook for this year, the company has been building its presence in overseas markets where growth of organic products is reaching a tipping point. In Asia, where ForeverGreen has been establishing itself for the past few years, industry growth rates are expected to top 20% over the next three years.
"We're happy with our progress to date, but nowhere near satisfied," Williams said. "We expect to build on this momentum with our new Raw Promise(R) weight loss program and a reboot of some of our other products."
