USANA Unveils New Corporate Branding

• Posted by System August 20, 2012 - Filed in Archive - 652 views
  SALT LAKE CITY, Aug. 21, 2012 -- USANA Health Sciences, Inc. unveiled its new corporate branding and updated tagline: "Your Health. Your Life. Your Way.", last week during its annual International Convention. USANA had held onto its original branding for the past 20 years and refreshing its brand identity is part of the company's long-term strategy to stay competitive in a demanding industry, and establish itself as the leader in personalized nutrition.

  "USANA has long been on the cutting-edge of nutritional science and we needed our branding to reflect that," explained Doug Braun, USANA's chief marketing officer. "Our new logo, packaging and brand positioning illustrates our strong foundation in research, represents our focus on customized health products and appeals to a larger demographic of consumers."

  "The new USANA 'globe,' which represents our company's worldwide reach, is comprised of individuals engaging in activities that support the many aspects of our health--the very thing that USANA strives to do," said Dave Wentz, USANA's chief executive officer.

  During the four-day convention, USANA also launched two new products, BiOmega Jr. and Go Nuts 'n' Berries Nutrition Bar, updated sales tools and merchandise, and gave away free iPads to nearly 8,000 sales associates in attendance. Top experts from around the world in the fields of business, branding, social media and health and wellness, also took the USANA stage, ending with a powerful and inspirational keynote address from Dr. Mehmet Oz.