The carbon offset contribution is part of Viridian?s broader sustainability initiative. The company provides affordable green energy plans to residential and commercial customers, but also supports local and global environmental initiatives.
?Viridian Energy is focused on making a difference by offering cleaner energy alternatives. The US Open?s green initiative is a perfect way to demonstrate our commitment and support this noble organization as it moves into the fifth year of the program?s implementation,? said Viridian founder and CEO Michael Fallquist. "The United States Tennis Association is setting a positive example for major sports tournaments around the world and Viridian is proud to provide the vehicle for carbon neutrality."
The same message was echoed in a statement from the United States Tennis Association (USTA). ?The USTA is committed to reducing its ecological impact and continuously seeks new ways to be at the forefront of the global effort to preserve the environment,? said Gordon Smith, USTA executive director and chief operating officer. ?Our dedication to the US Open?s greening efforts will create a lasting legacy for the environment, as well as encourage tennis fans from all over the world to be environmental stewards.?
Viridian?s customers, independent sales associates and employees have participated in more than 20 local sustainability events in 2012 alone. The company?s decision to offset player travel for the US Open is part of its pledge to contribute to a more sustainable future.