The DataLens System uses semantic-based technology to perform real?time, automated Data Mastering services to standardize, validate, match and repurpose data as a plug?in to existing systems or processes such as search. Semantic recognition identifies and standardizes data irrespective of format or source and delivers it back in a format compliant with enterprise data standards, including those defined by a Master Data Management strategy. This approach has been shown to be faster, cheaper, more scalable and more tolerant of variable data than traditional data integration and data quality methods.