Wrapped in Herbalife logos and colors, the refrigerated unit will allow Herbalife independent distributors at each stage of the race to sample Formula 1 protein shakes, along with other products. The unit also features BMI measurement for body composition and fitness-oriented video games for consumers to enjoy in a lounge-like atmosphere.
The mobile unit will travel to other company-sponsored events throughout the country. Herbalife worked with NRG Marketing, LLC to create the branded mobile unit.
