Founded by Peter Spiegel and The Sylmark Group, the official launch is set for Woodland Hills, California.
The new beverage is said to have a focus on life-sustaining vial energy ("qi" or "ki") with ingredients based on ancient Asian roots, and a concept of new era health.
Through direct sales Kiiera hopes to deliver the energy of potent botanicals to consumers and independent affiliates at an affordable price point of $1.25 per individual serving.
THe company comp pla is what they call a "Fusion Marketing" approach that combines Direct Response and Network Marketing to reach and motivate new prospects worldwide.
