MonaVie hopes to capitalize on the branding opportunity and the worldwide exposure.
"Regardless of how he does, it brands MonaVie," Henry Marsh, MonaVie co-founder, told the Deseret News. "If he does really well, it's just gravy."
The Indy sponsorship is the second major deal struck by the company. In September 2008, MonaVie announced an agreement to become an official juice of Major League Baseball's Boston Red Sox.
