Robert A. Rositano Jr. CEO of Zippi Networks, Inc. stated, "Following our joint-marketing beta-test of 30,000 user offers served, the Company received 1300 opens, 200 click-throughs, 22 leads, and 8 direct sales. This initial data trend reflects a very successful lead to sales conversion rate of 36.4%, which based on current and new customers acquired by EMI's initial proof-of-concept efforts and designated to their own offers, reflects the kind of results desired to roll-out an effective full-scale marketing campaign with EMI."
