Established in 2006, Zippi takes a direct to consumer approach in order to attract products most suitable for resale across various liquidation sites on the web and links people who wish to buy, swap, or sell items.
Due to its pro-merchant status on Amazon.com, Zippi can attract more viewers as items are simultaneously placed for auction. In addition, the new web-store will provide a means by which millions of potential shoppers can have access to the unique items listed for sale within the Zippi Network.
Robert A. Rositano Jr., CEO of Zippi Networks, Inc. stated that: "Zippi is moving swiftly towards its expanded marketplace strategy, and though eBay (News - Alert) has achieved tremendous success through their auction platform, they cannot exist as the sole outlet for items sold through the Zippi Network. This strategy will build on our Intelligent Commerce Engine (ICE) and allow Zippi customers to access a broad spectrum of marketplace options when they list their items with Zippi.".
Zippi is planning to extend multiple marketplace listings, video inclusion, in addition to "ZSN" shopping channel access, once it becomes available. Upgraded listing options will benefit customers by allowing them to highlight products, features, or the history of an item. Zippi feels that these options will be key to its strategy going forward.
