Hernandez brings almost three decades of experience in direct selling to Herbalife in general management, sales, operations and HR functions at the local, regional and global level. He joins the company after serving for the past two years as general manager of Peruvian operations for Natura Cosmeticos S. A., a Brazilian cosmetics company, where he oversaw sales, marketing and internal operations. Previously, Hernandez spent over 20 years at Avon, starting as a shipping supervisor for the company's Venezuelan operations and ultimately serving as a regional sales strategy leader for Latin America.