Rentabiliweb is announcing that it has acquired all of the editorial, brand and database content of "Clic Bien Etre", the Yves Rocher Group's health news and shopping portal. The portal's address is http://www.clicbienetre.com
Founded in 2008 and seen by more than one million unique visitors a month since its very first year on line, Clic Bien Etre is a news and shopping site dedicated to women, specializing in high value-added content focusing on topics such as well-being, balance and health.
"Clic Bien Etre" offers its members tips, news and health & beauty guides that can be downloaded free of charge, as well as tests conducted by experts and professionals on health and well-being issues.
The site also seeks out and selects for its members "great shopping deals" on health and natural beauty products.
Today, "Clic Bien Etre" has over 200,000 members, 88% of whom are women, including 60% who are over 36 years of age. The site currently provides members with 10 magazines, 8 quizzes and 7 health and beauty guides.
"The Yves Rocher content and services provided to the Clic Bien Etre community are at the heart of the value creation that we are implementing for our members and partners," explains Cyril Dubreau, Founder of Mailorama, part of the Rentabiliweb Group. "Advertisers and agencies are now more than ever looking to build long-lasting relationships with communities of working women. Clic Bien Etre combines strong editorial content with a highly selective database that meets this demand, which can help to increase our customer transformation rate and is highly attractive for our partners."
"Consistent with its development strategy, Rentabiliweb is today strengthening its B-to-C business on the women's segment and strengthening its database with a loyal, carefully-selected clientele that is highly complementary to some of our other publishing products," adds Jean-Baptiste Descroix-Vernier, Chairman of Rentabiliweb Group. "Our aim is to continue this type of tactical investment that generates growth for the Group. Through this acquisition, Rentabiliweb intends to consolidate its leadership in markets or subject areas that are highly profitable in the short, medium and long term."
With this acquisition, consistent with its strategic plan and timetable, Rentabiliweb is not only strengthening its one-stop monetization solution in direct marketing and its digital entertainment packages with profitable, loyalty-generating content.
The Group is also consolidating its positions in performance-based marketing and confirming its leadership on the French Cash-Back market. This acquisition also enables the Group to enrich its databases, to generate loyalty amongst a growing number of online shoppers with high purchasing power and to enhance the quality of the services offered on Internet and mobile phones.
At the request of the parties, the amount of the transaction will remain confidential. The Group forecasts that return on investment for this transaction will be reached before the end of the 2010 business year.
