NEW YORK, NY--(Marketwire - April 21, 2010) - Optigenex, Inc. (PINKSHEETS: OPGX) announced today that AIO Premium Cellular Health? with AC-11®, a unique proprietary nutraceutical blend by Promethean Corporation, the exclusive licensee of Optigenex for AC-11® in the direct-to-consumer channel, will be featured later this month on "The Balancing Act." The Lifetime Channel show is America's only one-hour morning program dedicated to inspiring, empowering and motivating health conscious women. The nationally broadcast show reaches over 800,000 households daily and has 2,000,000 subscribers to its monthly newsletter.
Dan Zwiren, President and CEO of Optigenex, said, "We think 'The Balancing Act' is a terrific venue for promoting the cellular health benefits of AIO because its audience consists of an impressive cross section of educated American women from 20 to 70 who have an interest in exploring new and exciting beauty and wellness products. The patented technology AC-11®, which helps the body repair damaged DNA naturally, combined with a proprietary formula of nutrients, antioxidants and phytonutrients developed by Promethean Corporation, places in one convenient bottle an impressive arsenal for improving one's cellular health, longevity and energy. We believe that Promethean Corporation's wholly owned subsidiary, Ceres Living, will see an enormous positive response to the show."
Matthew Henninger, Chairman & CEO of Promethean Corporation, said about the upcoming show: "We are very excited to bring such targeted exposure to Ceres Living and AIO Premium Cellular Health? with AC-11®. 'The Balancing Act' is the perfect marketing venue for our demographic of health conscious consumers. AIO Premium Cellular Health? with AC-11® is quickly becoming an impressive success story and the additional exposure that we expect to receive from our appearance on 'The Balancing Act' will only further the product's reach."
The Lifetime Channel segment is set to air on April 30 and again on May 19, 2010, and will feature an interview with Matthew Henninger, Chairman & CEO of Promethean Corp, conducted by "The Balancing Act's" host Kristy Villa.
About Promethean Corporation:
Promethean Corp. ("Promethean") is a New York City based health related products and services company that develops and distributes its own products. The company, through its wholly owned subsidiary, Ceres Living, sells the AIO Premium Cellular Health? product line. Promethean develops advanced nutraceuticals, advanced personal care products and other nutritional and wellness products that sell in multiple channels of distribution. For more information about Promethean Corporation, please contact the company at (212) 355-5129. For more information about Ceres Living and AIO Premium Cellular Health ?, please go to www.ceresliving.com.
About Optigenex Inc.: Optigenex Inc. is a formulator, distributor and provider of proprietary next generation skin care technology, dietary supplements and bulk ingredients featuring AC-11® as its core product. AC-11® (formerly known as C-MED-100®) is a patented, bioactive and water soluble rain forest compound derived from the medicinal herb Uncaria tomentosa. For more information about Optigenex please visit our website: www.optigenex.com
*The statements made in this press release have not been evaluated by the Food and Drug Administration (FDA). The products mentioned herein are not intended to diagnose, treat, cure or prevent any disease.
