Twenty-five semifinalists were identified by judges and a public vote decided the top 10 finalists and, ultimately, the grand-prize winner: Caitlin Boyle, founder of Operation Beautiful. Operation Beautiful is a movement dedicated to ending negative self-talk by women, leaving anonymous and inspirational notes for other women in public places, such as the gym or at work.
Boyle plans to use the $10,000 to pay it forward to Girls on the Run International, which encourages preteen girls to develop self-respect and healthy lifestyles through running.
?The Positivity Project is a great example of how thousands of people can come together to do something positive,? said Boyle.