Social network marketing has sprung virtually as fast as social networks have. Just 10 years ago there were no Facebooks or Myspaces, at least not of the scale that we see today. Such services have now not only become commonplace, but they seem to be as much an accessory to us modern humans as our cars, and our clothes. It would only have been a matter of time before entrepreneurs saw the power of such networks to spread their own business opportunities, proposals, and related info.

Social network marketing has grown substantially large in a short amount of time, becoming quite the trend for direct sellers, and has become a very successful avenue for the promoting of business. It has evolved in virtually all forms and appeals to all ages. Whether or not it is an ethically viable environment, there is ample opportunity for anyone to utilize the pre-established network. If done correctly, you can set yourself apart from "spammers" that are generally thought of as abusers of any social network. If done in moderation, tactfulness and genuineness, you can open your business to every person you know, which in and of itself, is a very powerful motion.

The important factor is to be real, share photos, be who you are more than the product you're trying to sell. Try as best you can to maintain a balance between business and personal inquiries, because it will show people that you are genuine, and that you stand by the product or service you offer. This in turn, will actually create a much better environment for getting people involved. Share some humor, be easy going and enjoy yourself, and people will begin to share that playfulness without feeling bombarded by sales pitches and an overbearing sense of self interest on your part. No one feels secure around people that always show signs of ulterior motives, especially when they relate to sales.
 
If you get a bite, and someone asks what you do, what you sell or what your company is, just relax and let them be the aggressor for a bit. Give them crumbs to consider, don't appear too eager for an opportunity to sell, just be patient, helpful and direct with your information. Another tip is to maintain more than just one social networking site. Social Network Marketing is not much different than Network Marketing, you certainly wouldn't limit your sales approach to only one demographic right? Unless of course the product limits itself to one by default. Even then, there are ways to sell products even by association. You not only appeal to more people with multiple sites, but you also have more pathways to connect, and reach those Myspace people that just don't like Facebook. Following these rules of engagement should definitely help out anyone interested in engaging the Social Networking arena.