MERIDIAN, Idaho–(EON: Enhanced Online News)–Scentsy, Inc., a rapidly growing home fragrance company, is No. 64 on the Global 100 list of the top direct selling companies in the world with 2009 sales of $178.4 million, nearly three times the prior year’s sales.

“But our success is merely a result of passionate customers and party consultants, and an outstanding corporate team. In the midst of rapid growth, the Scentsy family has risen to the challenge of maintaining our focus on quality, value and service.”

The Global 100 is compiled annually by Direct Selling News (DSN), the official publication of the Direct Selling Association, and is recognized as one of the industry’s most comprehensive reports. The rankings are based on 2009 year-end wholesale revenue. Companies on the list range from annual sales of more than $10 billion for the No. 1 entry to around $67 million for the No. 100 entry.

“This ranking validates the tremendous growth Scentsy has experienced,” said Heidi Thompson, President and co-owner with her husband Orville. “But our success is merely a result of passionate customers and party consultants, and an outstanding corporate team. In the midst of rapid growth, the Scentsy family has risen to the challenge of maintaining our focus on quality, value and service.”

Scentsy opened its doors in 2004 with the idea of offering a safe, wickless alternative to burning open flame candles in homes and offices. Scentsy’s record pace continued in 2009 as customers saw its flameless candles as not just a safer option but as a better option. Scentsy’s success can be attributed to a simple but compelling product line available through independent, home based businesses. The consultants sell the scented candles at home parties, through catalog or basket parties as well as online.

“At Scentsy we always strive to bring value to customers by creating and selling high-quality products that warm the heart, enliven the senses, and inspire the soul,” said Orville Thompson, Scentsy Chief Executive Officer and co-owner. “Knowing the many well-run and fast-growing direct selling companies out there, we are honored by our place on this list.”

Scentsy has been recognized for its accomplishment with the first-ever Rising Star Award of the Direct Selling Association. The award is now presented annually to one up-and-coming direct selling company that has dedicated itself to achieving a high standard of excellence in business operations.

About Scentsy

Scentsy, Inc. is a rapidly growing party plan company offering a variety of scented, wickless candles heated in decorative ceramic candle warmers. The simplicity and value of its flameless candle products provide a better alternative to burning wicked candles in the home and office. What began in 2004 in a 40-foot ocean container, on a small sheep farm, is now an international company, headquartered in Meridian, Idaho. Scentsy has more than tripled year-over-year for six years in a row with over 110,000 Independent Consultants running a home based business in the United States, Puerto Rico, Guam and Canada

Tonya Locke-Independent Scentsy Escential Consultant