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  • Topic: Flooring Business Transformation

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    • January 14, 2016 10:03 PM PST
    • Flooring Business Transformation

       

      Flooring industry development in China for many years, and now with the growing size of the industry, the market share of the second-tier cities are constantly being divided up, at the same time, the accelerated pace of urbanization construction also makes the four-tier market has developed, in the process ,high adaptability to climate wood decking system the channel has become a lot of floor sink business development goals. For the flooring business, in the new markets, companies need to identify ways to seek business opportunities. Accelerate the pace of urban construction for the flooring business brings new market Flooring industry development in China for many years, large and small brands on the market today totals nearly 3,000, this aspect of growth of the market size of the flooring industry, it also makes the floor the moment the market seems to rise to the development of competition in the white-hot stage. A second-tier saturation and accelerate the pace of urbanization construction markets have made three or four lines market has gradually become a new flooring companies competing interests point.

      Nowadays, saturation and accelerate the pace of urbanization construction market tier cities are making the floor enterprises have development goals aimed at the four-tier market. no leak garage panel Venezuela For the flooring business, the four-tier market is able to become the enterprise development "Blue Ocean" mean? Flooring industry for nearly three decades as a domestic development of traditional industries, the number of firms in the industry in recent years, along with the increasing market competition increasingly intense. Nowadays, in addition to open competition within the industry, the competitive pressure on the environment but also makes a lot of business development into a more awkward situation. Flooring companies need to focus on changes in market structure in transition According to relevant survey, in 2014 the flooring industry in the second-tier brand most consumers, over half of the total; three-line brands and local brands tied for second, followed, brands came in last.

      Flooring industry, second-tier brand awareness,productivity, channels, and constantly improve the team in four major areas, the price advantage is more prominent,how to build fence with pallets therefore, second-tier brands more popular. Meanwhile, statistics from the 2015 complaints involving Internet flooring brand situation, the local brands and no-name, although popular, but the probability of their biggest complaints, mainly because such flooring products in order to lower the costs, poor quality and low much choice material processing, and therefore also the most quality problems;

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