There is a company called CieAura that is also selling "transparent holographic chips" - but instead of having a 'frequency' like the EFX USA Power Balance bracelet, they are "computer programmed holograms". Same as with the EFX Scam, where they claim the hologram has a frequency - how does a hologram ( basically just an image embedded within a semi transparent medium ) have a "Program". This is just total and complete bullshit foisted on an unsuspecting public. It's like saying the photo on your desk of your Mother has a 'frequency' or has been 'programmed'.
The CieAura Scam also has a very similar management team to the Lifewave Scam.
What I would like to know is how the people promoting the CieAura scam or the Lifewave Scam or the EFX USA Scam or any of these companies promoting so called holographic or hologram health technology explain the 'embedding' of anything into a plastic sticker.
The fact is, the sticker is an inert and inanimate object. It contains an image, a 'hologram' only in the loosest sense of the word, just a prismatic effect and a trick of the light to give the illusion of depth.
But when claims are made the the CieAura holograms are 'programmed' or that a company's hologram 'vibrates' or 'resonates' or someone interacts with the body's bioelectric field at a certain frequency - it's all total bullshit. I've emailed three different companies asking if they can tell me exactly how to detect any change in the decals when in contact with the body or the body's electrical field - not surprisingly, no response.
One of the companies claims to use patent-pending technology to embed whatever their specific brand of hocus pocus is into the holograms. Common sense would dictate that if there is a machine embedding something, you would have a way to detect and test it to be sure whatever it is you claim you are doing is actually taking hold in hte medium. If something is vibrating or running a program or whatever, there would be some detectable change that should be observable with some measuring instrument. Otherwise, it's just 'magic'.
I would love to have someone from the CieAura scam or the EFX scam explain, in clear and simple terms, how the processes involved can be detected other than the 'you should just try the bracelet and find out for yourself' argument. CieAura's specific claim is that depending on the 'programming' of the hologram, there are specific results such as an increase in energy, increase in stamina, deeper more restful sleep, and other 'assorted reactions'.
My guess the only real measurable reaction is the lightening of your wallet.
With the new FTC regulations regarding health claims, I wonder how long before they step in and investigate this company. Should they come back and determine there is actually some magical benefit from the CieAura Holographic Chips, I'll be the first person to post a full retraction and a thousand words about the positive benefits they find.