Often times, a networker can find themself putting a great deal of effort into builing their business but not see the results they desire or should expect from their efforts.  When you begin to see this, perhaps it calls for an evaluation of what it is your doing. 

Simply doing more is not always going to be that answer.  Doing more of what's not working may end up giving you more of the same results.  That's not to say that constantly changing what your doing is the answer either.  We all know that being consistant is essential as well.  But we should all hope that we're being consistant at being effective.  The popular phrase is "Sharpening the Saw" comes to mind.  Learning about being effective rather than using tools that are worn or that were broken to begin with can save you a lot of frustration.

So what it was that may be keeping you from sponsoring more people into your business.  It comes down to four things:

1. Talking To The Wrong People

When you put your network marketing opportunity in front of people who are "broke", you're talking to the wrong people.  Now most people won't tell you they're broke up front, right?  Wrong.  They will tell you.  You just have to make sure you're listening.  When your prospect says:  "how much is this going to cost me?" instead of:  "how much can I make with a business like this?," they just told you! 

Are you asking questions and listening to your prospects?

Stop attracting people suffering from the "I'm broke" mentality and start attracting success driven people by changing the way you think about yourself and others.  You are not a "rescuer," you're an entrepreneur seeking like minded people.  See people as they are, not as you want them to be.

2. Rising Above The Noise

There are a lot of distributors out there but few leaders.  If the right prospects are not responding to you, then it's likely because you're failing to "rise above the noise."  Every day prospects are bombarded by offer after offer in their inbox.  They see ad after ad online.  Most prospects suffer from serious information overload.  They're so overwhelmed with "choices" they don't know what to do, so many do nothing at all - or worse, they "throw the dice" and land in a bad business.  This represents real opportunity for you as a professional networker and as a leader.  An opportunity to rise above the crowd and take your prospect by the hand and introduce them to YOU and a "REAL" business.

Learning about the principles of Attraction Marketing can aid you in this area.  Information sells.  Do something to educate your prospects and not just pitch them.  An essential element of attraction marketing is to openly share information and demonstrate what sort of sponsor your going to be for them.  Educating new networkers or existing networkers is a great way to share your special knowledge and by you delivering something other than a sales pitch to prospects, you may very well postion yourself as an expert that they want to join.

When you also can learn to interact with your prospect as a "consultant" rather than a sales person, you immediately set yourself apart.  By educating your prospect and helping them ask the questions they should be asking, (but don't know to ask) it's easy to rise above the fray and position yourself as a professional in the mind of your prospect. Prospects WANT to work with someone who has genuinely helped them, and who will continue to help them get to where they want to be.

3. Following Up

Life is busy.  Once you've made contact with your prospect, is natural to assume they are carefully considering your opportunity and that those who don't get back with you are simply not "interested" or are not "serious."  In a perfect world, this might be a safe assumption.  Unfortunately, we do not live in a perfect world.  We live in a world of distractions.  Family issues, car problems,  kid problems, you name
it. So follow-up with your prospect.  Don't chase, but DO make it a point to follow-up.  Don't rely on only one method, test several:  phone, email, even a card.    I also recommend using an autoresponder in your business.  That way, if it's simply a "timing issue", your system continues to drip on them till the timing is right.

4. Finding QUALIFIED prospects to put your business in front of.

This is a challenge for MANY networkers.  Eventually, you will run out of our "warm market" (and some don't even want to go there to begin with).  So the question becomes, WHERE do we find people?

Many turn to buying "leads," and end up losing a lot of money because of all the "garbage" out there in the lead industry.  Others try to create prospects of their own through advertising (but this can also be a costly gambit).  Savvy networkers learn ways to generate "THEIR OWN" leads through low-cost and even no-cost methods.  There are several interesting ways to do that.

Imagine enjoying an never-ending flow of prospects week after week, and knowing  it's not costing you a dime to acquire them!  How cool is that?  I plan to share some of these methods with you in future posts but you can also learn about some of these method which I discuss in greater detail on my website.

In the meantime, here are a few resources to get you started.

To learn about Attraction Marketing and how you can use it to build your business, here is a good place to start.

To learn about generating pre-qualified leads, here is a great place you can go every week to learn about that.  Free Weekly Lead Generation Webinars.

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