Google PPC Definitions for Home Business Owners
For Home Business Owners interested in getting started with Google Pay-Per-Click:
CTR — Click Through Rate — This number is a percentage of how many people actually click on your ad compared to how many time your ad was shown. For example, if your ad shows 100 times, and out of those 100 times, 2 people actually click on your ad, you would have a CTR rate of 2%.
CPC — Cost Per Click — This is how much you are paying every time someone clicks on your ad. Your goal should be to have your CPC at $0.80 or less for each keyword. Conversion Rate – This is the percentage of people that go to your website AND fill out the opt-in form on your page.
Impressions — This is how many times your ad was shown in search results.
Avg. Pos — Average Position — This is your average position in the Google search results. Your goal is to remain between positions 4 to 7. Any higher, and you are wasting money on “click happy” people who aren’t serious. Any lower, and you may not be receiving enough views or your ad.
Ad Group — An Ad or group of ads with relevant keywords in it.
Keyword — This is what people type into the Google search bar when they do a search on Google. For example, “business” could be a keyword. “Start a business” can also be referred to as a keyword (even though it’s more than 1 word). Keywords with more than one keyword can also be referred to as "Keyword Phrases", but are most commonly referred to as "keywords." Perry Marshall - The most trusted Google Adwords expert.
Posted by:
Cyle Greenwell
