Javita Review
Out of my trumpet flows a tale of Javita, (java+life)= "Javita". It's probably a beverage I could use right now just to keep me awake while I tolerate the decaffeinated nonsense going on around me at the moment, but enough about me, lets talk about Javita. There are a couple of coffee mlms floating around that I know of, though Javita is essentially the newest, for today anyway. I haven't tasted the stuff, but I've come to be a self-appointed connoisseur of various coffee bean-oriented treats over my short life span, and it is nothing for me to delight in a fresh, hot Hess gas station coffee in an emergency. Don't get me wrong, I'm not proud of it, but it does happen. That being said, if you can smile after pouring that in your gut, Javita probably tastes quite good.
Now the spin on coffee mlms is never limited to just a good cup of coffee, in fact if every "good" cup of coffee was really good, there'd be no need for Javita, or Maxwell House, or Sanka, or even the $30 a mouthful Starbucks. Javita claims to be "healthy", and I'm not exactly being sarcastic, its just that any sane individual has to draw the line at the words used in marketing, and accept the fact that adding vitamins to beer would not make it "healthy". In fact, I don't care if it revitalizes your skin, gives you hot of vitamin C, helps clean your colon (which coffee seems to have no problem doing already) or helps you stay energized; coffee aint healthy lol. However, it wouldn't be fair not to acknowledge that if you're going to do something unhealthy, you might go about it in the healthiest way.
So lets investigate further..
With a launch date set for June 1st, Javita claims that its going to give you a good dose of coffee at a good price, and that includes a few extra beneficial natural ingredients. With that out of the way, you can bet that Javita uses an infinitely structured set of sentences in various marketing efforts to tell you that it combines "everyone's favorite beverage with nutrients", and there isn't anything wrong with that in my book. One smart line they use in their campaigns is that there are over two billion cups of coffee consumed every single day. It doesn't take long for that to translate to any brainstorming entrepreneur; "Holy crap, this product can actually be moved", and he or she would basically be right. One last thing that goes a long way in the facts and figures department, is the fact that coffee is the second most consumed beverage in the entire world, with the first being water. That's pretty damn amazing.
Now that we have established how much coffee is bought, sold, and consumed, and we have figured out that the profit margin must be astronomical, you can see where a smart mlm might be able to take advantage of this, and cut all of its members a big slice of the pie. Could that be Javita?
Maybe.
Javita advertising their brand of coffee the same way most mlms do, by explaining all the wonderful things you could do with some extra cash in your pocket. No big surprise there. They do have a significant amount of Google results, and the founders have a decent track record, at least as far as my shoddy research has taken me. Javita’s first product offering is called "Energy & Mind", not the most original name in the world, but I pretty much consider that to be any cup of coffee that I have first thing in the morning. Energy & Mind will contain a proprietary herbal blend which promises to improve mental clarity, and boost energy, though you might have a hard time being able to tell since coffee does that anyway. There is already talk of more products to come later, such as an instant green tea, as well as a high anti-oxidant hot chocolate.
What about the compensation plan and mlm side to it all?
The information on Javita's compensation plan is limited, and in all likelihood will change once or twice over time, since they haven't even launched yet. Javita offers a unilevel compensation model, though they stress that it’s not going to be binary based. There will obviously be rank advancements, as with most mlms, and they will directly effect and be dependant on your own sales. There will also be direct commissions on Javita products but details are currently lacking . There’s about a 25% markup between wholesale and retail, so you can expect a 20 to 30% profit on the stuff you sell, assuming that doesn't change by launch time. 24 sticks of instant will run about $35 so you can then turn around and sell it for $45. As is planned, Javita coffee will only be available online, but that may eventually change. Since they will only sell by the box, you will be able to buy a box and sell them in single packets if you so please, which may be a good way to fish for new prospects.
Is Javita a good choice for an mlm? why not? They seem to be well organized, they have a plan, which is more than can be said for a few other companies that have yet to launch, and almost everyone worships coffee, plus the logo isn't so bad, see?