FYI guys, you are not allowed to have the word MOXXOR or their logos ANYWHERE other than your page. Per John Turner.
ANYWHERE is a pretty broad term.
Does MOXXOR believe they can reasonably track and respond to the kind of marketing that goes on with any new company on the internet?
For example: MoxStar - you used the word MOXXOR in your post. Is that 'Anywhere'? Did you just violate John Turner's policy? I realize you didnt attach a link or anything, but there are already sites on the net using the word "MOXXOR" as a subdomain. Things ike MOXXOR . MYSITE . COM attached to blogs and such.
Keep in mind those rules only apply to distributors - if MOXXOR takes off, there will be plenty of posts on blogs, etc, that include the word MOXXOR. Use of the term - even if its trademarked - is allowed in many scenarios - as long as its not misleading or misrepresents the site or the information to be from the company. For example consumer protection sites, news articles, etc ... even situations where someone who felt that MOXXOR was not a good proposition could do a blog titled MOXXOR SCAM - and then post their opinions. Even though MOXXOR is trademarked name, that doesn't prohibit its use in this fashion. No one would mistake a post of that nature as being 'misleading'. Check out fair use, etc. So many people ( including business owners ) think that a trademark means they control of all use and utterance of their trademark - that's simply not the case. A trademark cannot be used in a manner that is confusing to the reader. Here's a great legal analysis:
The Lanham Act permits a non-owner of a registered trademark to make "fair use" or "nominative use" of a trademark under certain circumstances without obtaining permission from the mark's owner. The fair use and nominative use defenses are to help ensure that trademark owners do not prohibit the use of their marks when they are used for the purpose of description or identification. Fair use or nominative use may be recognized in those instances where a reader of a given work is clearly able to understand that the use of the trademark does not suggest sponsorship or association with the trademark owner's product or services and therefore is not being used in a manner to confuse the reader.
MOXXOR has every right to choose to tell reps they can't use the term in advertising, or elsewhere, because those distributors are bound by a contractual agreement. However, that's a position most MLM companies have moved away from ( call it what you will, Direct Sales, Network Marketing, MOXXOR is definitely an MLM ) particularly the legit companies that are here for the long haul. They allow reps to use the name in advertising as long as the advertisement doesn't violate thier terms or endanger the companies compliance with regulatory agencies by doing things like posting income claims, making false health claims ( like MOXXOR CURES CANCER!!!! ) the usual stuff that gets a company in deep with the regulators.
Either MOXXOR is getting some overzealous advice from people collecting fat checks or with a limited understanding of the internet, or they the don't understand that whether they have a policy or not, they are still going to spend just as much time policing the issue as they would if they allowed a reasonable use of the name - and at least with a reasonable use, they also get additional branding awareness and additional name exposure.
I definitely like the look of this company. I like the product info I've seen ( someone posted a link to the dev site on another site a while back ) and I like the fact that the owners are not career MLMers. I think they have a very good shot at success, as long as they dont get sidetracked with bad advice...which is everywhere in this business and usually identified by the people trying to justify their monthly consultant check.
Cheers
PS Please post your experience with the launch. The site is not live yet ( 11:25pm on Sept 19 ).
And are you allowed to post with even your tagline containing a link to your own MOXXOR page? That would be absurdly restrictive.
