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    • April 24, 2013 7:23 AM PDT
    • Here is the contents of the Rippln Non Disclosure that appears after you enter a Rippln Invite Code:


      Two things I need to point out - first, I didn't sign the NDA. Second, there is no copyright notice on the page ( I saved a screenshot ) - so I am not violating the NDA or any copyright rules. This is public information and perfectly fair game to share under fair use laws, as I am posting it as part of an overview for potential customers and consumers.


      The NDA is in my opininon overkill but also I have to give Rippln credit - "Fear of Loss" and "Exclusivity" are great elements to any marketing campaign.


      That said, there's nothing really objectionable in the Rippln NDA. Pretty boilerplate stuff:


      It is understood and agreed between Rippln, Inc. and the signing party, (collectively referred to as “the Parties”) that the Parties herein would each like to provide the other with certain information that may be considered confidential and/or proprietary. To ensure the protection of such information and in consideration of the agreement to exchange said information, the parties agree as follows:

      1. The confidential information to be disclosed under this Agreement (“Confidential Information”) can be described as and includes: Technical and business information relating to proprietary ideas, patentable ideas and/or trade secrets, existing and/or contemplated products and services, research and development, production, projections, customers, clients, marketing, and current or future business plans and models, regardless of whether such information is designated as “Confidential Information” at the time of its disclosure. In addition to the above, Confidential Information shall also include, and the parties shall have a duty to protect, other confidential and/or sensitive information which is (a) disclosed as such in writing and marked as confidential (or with other similar designation) at the time of disclosure; and/or (b) disclosed by in any other manner and identified as confidential at the time of disclosure and is also summarized and designated as confidential in a written memorandum delivered within thirty (30) days of the disclosure.

      2. The parties shall use the Confidential Information only for the purpose of exploring a potential business and/or consulting relationship between the Parties, and shall not otherwise disclose any confidential information to other parties unless mutually agreed in writing.

      3. The Parties shall limit disclosure of Confidential Information within its own organization to its directors, officers, and/or partners a need to know and shall not disclose Confidential Information to any third party (whether an individual, corporation, or other entity) without prior written consent. The parties shall satisfy its obligations under this paragraph if it takes affirmative measures to ensure compliance with these confidentiality obligations by its employees, agents, consultants and others who are permitted access to or use of the Confidential Information.

      4. This Agreement imposes no obligation upon the Parties with respect to any Confidential Information (a) that was possessed before receipt; (b) is or becomes a matter of public knowledge through no fault of receiving party; (c) is rightfully received from a third party not owing a duty of confidentiality; (d) is disclosed without a duty of confidentiality to a third party by, or with the authorization of the disclosing party; or (e) is independently developed.

      5. The parties warrant that they have the right to make the disclosures under this Agreement.

      6. This Agreement shall not be construed as creating, conveying, transferring, granting or conferring upon either party any rights, license or authority in or to the information exchanged, except the limited right to use Confidential Information specified in paragraph 2. Furthermore and specifically, no license or conveyance of any intellectual property rights is granted or implied by this Agreement.

      7. Neither party has an obligation under this Agreement to enter into any final and binding agreement with the other Party. Furthermore, both parties acknowledge and agree that the exchange of information under this Agreement shall not commit or bind either party to any present or future contractual relationship (except as specifically stated herein), nor shall the exchange of information be construed as an inducement to act or not to act in any given manner.

      8. Neither party shall be liable to the other in any manner whatsoever for any decisions, obligations, costs or expenses incurred, changes in business practices, plans, organization, products, services, or otherwise, based on either party’s decision to use or rely on any information exchanged under this Agreement.

      9. If there is a breach or threatened breach of any provision of this Agreement, it is agreed and understood that the non- breaching party shall have no adequate remedy in money or other damages and accordingly shall be entitled to injunctive relief; provided however, no specification in this Agreement of any particular remedy shall be construed as a waiver or prohibition of any other remedies in the event of a breach or threatened breach of this Agreement.

      10. This Agreement states the entire agreement between the parties concerning the disclosure of Confidential Information and supersedes any prior agreements, understandings, or representations with respect thereto. Any addition or modification to this Agreement must be made in writing and signed by authorized representatives of both parties. This Agreement is made under and shall be construed according to the laws of the State of Texas. In the event that this agreement, is breached, any and all disputes must be settled in a court of competent jurisdiction in the State of Texas.

      11. If any of the provisions of this Agreement are found to be unenforceable, the remainder shall be enforced as fully as possible and the unenforceable provision(s) shall be deemed modified to the limited extent required to permit WHEREFORE, the parties acknowledge that they have read and understand this Agreement and voluntarily accept the duties and obligations set forth herein.


      Rippln, Inc.

      Address: 901 Sam Rayburn Highway

      Melissa, Texas 75454


      Date: 24th April 2013

    • April 24, 2013 6:49 AM PDT
    • I've been picking up chatter for a couple of weeks about a prelaunch company called Rippln ( RIPPLN ).  rippln is supposedly going to be a mobile application business opportunity, claiming to let the members profit from the extensive online app market where "companies are making billions".



      It appears an NDA is required to participate in the pre-launch. The general gist from the 'secret' rippln video is that it's by invite only. The CEO is rumored to be Brian Underwood ( CEO of iZigg ) and the founder has been touted as Terry Lacore. 


      iZigg is still active, and offers a text messaging platform with a short-code of 90210. Brian Underwood was previously associated with BurnLounge and LocalAdLink.


      According to a few rants on YouTube, iZigg was apparently promising their reps an expansion into the app market - but those mobile apps may have been spun off to create Rippln.


      Members are invited using six letter invite codes to view and agree to the onlie NDA.  I found codes posted all over the internet, so it wasn't difficult to find one that worked.


      I have to question the credibility of the offer. There seems to be a history of less than stellar performances by companies previously associated with the management team. Perhaps the biggest bust being BurnLounge ( if that association is correct, and I need to verify ).


      Also, iZigg is still running - but there has been nothing notable about the company. It never seemed to really take off into their chosen market space, and I'm not convinced that marketing apps - even to a captive audience - is going to be much more successful.


      Of course, I'm a pessimist about almost every untested business and product model, so I'll keep monitoring this and post my opinions as they evolve.